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Ronald Drozdenko, Chair drozdenkor@wcsu.edu Westside Classroom Building 301, Westside Campus (203) 837-8776 (203) 837- 8955 (fax)
Judy McGee, Department Secretary mcgeej@wcsu.edu Westside Classroom Building 249, Westside Campus (203) 837-8342 (203) 837- 8955 (fax)
The marketing curriculum provides students with a sound understanding of the marketing function and its critical role in the success of organizations in globally competitive environments. Students learn analytical and communicative skills needed to succeed in brand management, marketing research, advertising management, and other fields within marketing. The skills and techniques of marketing management are also stressed. The program builds on knowledge from the arts and sciences and other business courses. Students are exposed to a variety of teaching methods including computer applications, case studies, group projects and experiential exercises.
The marketing department’s primary mission is to prepare students to be contributing members of organizations by providing an education focusing on the marketing function. We are dedicated to developing in our students problem-solving abilities that are firmly grounded in the arts and sciences and other business areas. We emphasize a personalized approach to education and promote the development of self-worth in our students. Our students will have an understanding of and appreciation for the global business environment and the social implications of business actions. We also recognize that specific technical skills are necessary to prepare students for entry into the workforce; therefore, our department will maintain an approach to education that is consistent with existing technologies and methods.
A graduate of the marketing department should be able to develop a comprehensive marketing plan. According to the American Marketing Association a marketing plan is a document composed of the following elements and students should be able to:
Bachelor of Business Administration B.B.A. Marketing B.B.A. Marketing: Digital & Interactive Marketing Option
Minor Marketing Business Administration
Description: Description: We provide our students with experiential learning opportunities that prepare them for current and evolving marketing positions in the for-profit (business) and nonprofit sectors. Graduates will analyze marketing problems and opportunities, develop effective strategies within a framework of global social responsibility, apply appropriate marketing tactics and evaluate marketing performance outcomes. Our proximity to a thriving multinational business community in New York City provides exceptional opportunities for internships, professional networking, and real-world case studies.
Degree Requirements All degrees at WCSU require 120 semester hours (SH). This includes major requirements, general education requirements, cognates (where applicable), and free electives. This structure provides room for minors, internships, and study abroad.
Required Courses in the Major: 57 SH. (Prerequisites in parentheses)
General Education: All students must complete the General Education curriculum. General Education Requirements include both competency and breadth requirements. In some cases, major courses will satisfy competencies. These are indicated in the parentheses after the course title. For a complete description of the General Education program, follow this link to Academic Program Degrees.
Cognates: In some programs there are courses outside of the major that are required as pre-requisites or enhancements to the major course work. These courses may satisfy competencies and they will count toward the general education breadth requirement. If cognate courses are required, they are included in the list of courses required in the major.
Electives: All degrees require 120 semester hours. Elective credits are opportunities for minors, internships, study abroad, and just following general interests. We encourage all students to speak with their advisors about great opportunities for their elective courses.
Sample Four Year Plan: BBA Marketing Four-year plans are suggestions. Plans change. Consult your advisor to adjust your plan. (Course prerequisites are listed in previous section.)
Description: We provide our students with experiential learning opportunities that prepare them for current and evolving marketing positions in the for-profit (business) and nonprofit sectors. Graduates will analyze marketing problems and opportunities, develop effective strategies within a framework of global social responsibility, apply appropriate marketing tactics and evaluate marketing performance outcomes. Our proximity to a thriving multinational business community in New York City provides exceptional opportunities for internships, professional networking, and real-world case studies.
Required Courses in the Major: 59 SH. (Prerequisites in parentheses)
Sample Four Year Plan: BBA Marketing Digital and Interactive Marketing: Four-year plans are suggestions. Plans change. Consult your advisor to adjust your plan. (Course prerequisites are listed in previous section).
A student may apply for the minor in marketing after the completion of 45 semester hours. Successful completion of the minor requires a GPA greater than or equal to 2.0 or better in all marketing courses. Please see your advisor to review all program requirements.
Required Courses (19 SH): MKT 200 Principles of Marketing MKT 310 Consumer Behavior: Concepts, Research Methods and Application
Marketing Communications Requirement Select one (1) of the following two courses: MKT 315 Integrated Marketing Communications: Advertising and Social Media Marketing MKT 333 Sales Management
Select three (3) marketing electives (9 SH) from the following: MKT 322 Retailing Management (offered periodically) MKT 327 Direct/Interactive Marketing MKT 380 Customer Relationship Management and Database Marketing MKT 395 Advanced Advertising and Integrated Marketing Communications (offered periodically) MKT 398 Faculty Developed Study MKT 399 Student Developed Study MKT 411 E-commerce and Internet Marketing MKT 412 Product Development and Management (offered periodically) MKT 422 Global Marketing MKT 455 Business Marketing (offered periodically) MKT 480 Selected Topics in Marketing (offered periodically)
Note: The course not chosen to complete the marketing communications requirement may also be used as one of the three electives. MKT 201 (MKT 305 Spring 2019) cannot be used as a marketing elective.
A non-business student may be accepted as an ASB minor. The student must have a 2.0 or better cumulative GPA. Please see your advisor to review all program requirements.
Required Courses (18 SH): ACC 201 Financial Accounting FIN 310 Principles of Finance JLA 240 Commercial Law MGT 250 Organizational Behavior MIS 260 Information Systems Concepts MKT 200 Principles of Marketing
Students accepted for a business administration minor are expected to have completed all course prerequisites for the program. An average of 2.0 in all minor courses must be maintained to fulfill the requirements of the minor.
