WCSU Graduate Catalog 2020-21 : ANCELL SCHOOL OF BUSINESS


MKT 509 Fundamentals of Marketing Management    3 SH

This is a basic marketing course for M.B.A. students with nonbusiness undergraduate degrees. The critical role of modern, technology-based marketing systems within the enterprise and their contribution to the global economy are covered. The course presents marketing as a managerial philosophy that guides the entire organization in the creation of value-laden relationships with loyal customers.

MKT 533 Promotion and Advertising Strategy    3 SH

This course covers the theories and practices of advertising, sales management, promotion, and public relations as related to the overall marketing program. Prerequisite: MKT 509.

MKT 534 Strategic Marketing Management    3 SH

This course focuses on the importance of planning as related to an organization’s overall marketing program. Marketing planning includes analyzing environments, identifying and measuring markets, developing strategies and objectives, implementing marketing programs, and monitoring the process. The course emphasizes marketing decision making through the development of cooperative interrelations among various internal and external business functions. Topical issues include marketing technology, customer quality, product development, and marketing strategies for the global marketplace. Prerequisite: Online marketing course as specified by instructor: Contact MBA Coordinator for details.

MKT 539 Effective Managerial Communication    3 SH

The course prepares students to become more effective speakers and writers in the field of business management. Students will participate in informative and persuasive oral presentations, as well as in small group deliberations. Focus will be on business media, particularly electronic media. Each student will deliver a major presentation and write a complex managerial proposal.

MKT 591 Selected Topics in Marketing    1-6 SH

This course provides an examination of an issue, problem, field, methodology, or other subject in marketing and related business areas. The methods used in the course may include, but are not limited to, lecture, case, literature review, computer simulation, and real-time project with an organization. The specific topic will be announced at the time of the offering. Prerequisite: MKT 509.

MKT 592 International Business Strategy   3 SH

This course objective/focus is to provide students with an understanding of the main strategic considerations and management issues facing the managers of firms and other organizations that are active internationally or affected by international commerce. This course examines the inner workings of International Business from a strategic point of view. It includes the various opportunities and challenges of operating in a global business environment, including cultural, economic, operational, legal and ethical aspects.

MKT 598 Faculty-Developed Course

This experimental course is offered by the Marketing Department as a means of determining its value to the total department program or in response to a particular request from a group of students.

MKT 599 Student-Developed Study

This vehicle is designed to provide the student with an opportunity to develop his/her own learning experience. A student will design a project and secure a faculty sponsor. This vehicle may be utilized more than one time. Prerequisite: written permission of faculty sponsor and department. Registration through the Office of Graduate Admissions is required.