WCSU Undergraduate Catalog 2021-2022 : Ancell School of Business

Marketing

Ronald Drozdenko, Chair
drozdenkor@wcsu.edu
Westside Classroom Building 301, Westside Campus
(203) 837-8776
(203) 837- 8955 (fax)

Judy McGee, Department Secretary
Westside Classroom Building 249, Westside Campus
(203) 837-8342
(203) 837- 8955 (fax)


Faculty

R. Drozdenko, Chair A. Oumlil X. Han
K. Koza E. AbouElgheit


Adjunct Faculty

D. Coelho S. DeBartolomeo J. Lambo
R. Watson  T. Zarecki


Overview

The marketing curriculum provides students with a sound understanding of the marketing function and its critical role in the success of organizations in globally competitive environments. Students learn analytical and communicative skills needed to succeed in brand management, marketing research, advertising management, and other fields within marketing. The skills and techniques of marketing management are also stressed. The program builds on knowledge from the arts and sciences and other business courses. Students are exposed to a variety of teaching methods including computer applications, case studies, group projects and experiential exercises.


Mission

The marketing department’s primary mission is to prepare students to be contributing members of organizations by providing an education focusing on the marketing function. We are dedicated to developing in our students problem-solving abilities that are firmly grounded in the arts and sciences and other business areas. We emphasize a personalized approach to education and promote the development of self-worth in our students. Our students will have an understanding of and appreciation for the global business environment and the social implications of business actions. We also recognize that specific technical skills are necessary to prepare students for entry into the workforce; therefore, our department will maintain an approach to education that is consistent with existing technologies and methods.


Learning Outcomes

A  graduate  of  the marketing department should be able to develop a comprehensive marketing plan.  According to the American Marketing Association a marketing plan is a document composed of the following elements and students should be able to:

  • Perform an analysis of the current marketing situation
  • Identify opportunities and threats in the business environment
  • Develop quantified marketing objectives
  • Develop viable marketing strategies
  • Develop detailed action programs
  • Develop projected or pro-forma income (and other financial) statements related to the plan


Degrees in Marketing

Bachelor of Business Administration
B.B.A. Marketing
B.B.A. Marketing: Digital & Interactive Marketing Option 

Minor
Marketing
Business Administration


Bachelor of Business Administration in Marketing (B.B.A.)
BBA Marketing
 

DescriptionDescription: We provide our students with experiential learning opportunities that prepare them for current and evolving marketing positions in the for-profit (business) and nonprofit sectors. Graduates will analyze marketing problems and opportunities, develop effective strategies within a framework of global social responsibility, apply appropriate marketing tactics and evaluate marketing performance outcomes. Our proximity to a thriving multinational business community in New York City provides exceptional opportunities for internships, professional networking, and real-world case studies. 

Degree Requirements All degrees at WCSU require 120 semester hours (SH). This includes major requirements, general education requirements, cognates (where applicable), and free electives. This structure provides room for minors, internships, and study abroad.   

Required Courses in the Major: 57 SH. (Prerequisites in parentheses)

BBA CORE   
MKT 101 Orientation to Ancell Undergraduate Programs  1 SH 
ACC 201 Financial Accounting (MAT 100P)  3 SH 
ACC 202 Managerial Accounting (MAT 100 or 100P, ACC 201)  3 SH 
FIN 230 Business Statistics (MAT 100 or MAT 100P, MIS 260)  3 SH 
FIN 310 Principles of Finance (MAT 118, 133, 135 or 181, ECO 211, ACC 201, FIN 230)  3 SH 
MGT 250 Organizational Behavior (CT) (So standing or higher)  3 SH 
MGT 320 Operations Management (Jr standing, FIN 230)  3 SH 
MIS 260 Information Systems Concepts (IL)  3 SH 
MKT 200 Principles of Marketing (So standing or higher)  3 SH 
MKT 305 Global Env. of Business (IC) (Jr standing, FIN 310, MGT 250, MKT 200)  3 SH 
JLA 240 Commercial Law OR ACC 340 Business Law I  3 SH 
MGT 415 Strategic Management (CE, W3) (Sr standing)  3 SH 
Marketing Requirements 
MKT 310 Consumer Behav. (Jr standing, PSY 100, MKT 200, FIN 230 or MAT 120)  3 SH 
MKT 315 Integrated MKT Comm: Advert & Social Media (Jr standing, MKT 200)  3 SH 
MKT 333 Sales Management (Jr standing, MKT 200)  3 SH 
MKT 415 Marketing Research: Methods and Applications (Sr standing, MKT 310, MKT 200, FIN 230 or MAT 120)  4 SH 
MKT 490 Marketing Management: Analysis Planning and Implementation (Final semester in MKT program, Dept permission required)  4 SH 
Two Marketing Electives (6 SH) from this list: (See catalog for prerequisites): MKT 322 Retailing Management, MKT 327 Direct/Interactive Marketing, MKT 380 Customer Relationship Management, MKT 395 Adv. & Integrated Mkt Communications, MGT398 Faculty Developed Study, MKT 399 Student Developed Study, MKT 411 E-commerce and Internet Marketing, MKT 412, Product Development and Management, MKT 422 Global Marketing, MKT 455 Business Marketing, MKT 480 Selected Topics in Marketing  6 SH 
COGNATES 
WRT 210 Managerial Writing (W2) (WRT 101, WRT 101P or W2 placement)  3 SH 
PSY 100 Introduction to Psychology  3 SH 
ECO 211 Principles of Macroeconomics (CT) (MAT 118-499 or test)  3 SH 
ECO 213 Principles of Microeconomics (CT) (MAT 118-499 or test)  3 SH 
MAT 118 Elem. Applied Math (“C” or higher in MAT 100 or appropriate test score); 

MAT 133 Pre-calc. (“B” grade or higher in MAT 100 or appropriate test score); 

MAT 135 Diff Bus Calc & Apps (C or higher in MAT 100 or appropriate placement score) OR MAT 181 Calc I (QR) (MAT 133 or appropriate placement) 

3 SH 
Minimum GPA for the BBA in Marketing = 2.3. 


General Education
: All students must complete the General Education curriculum. General Education Requirements include both competency and breadth requirements. In some cases, major courses will satisfy competencies. These are indicated in the parentheses after the course title. For a complete description of the General Education program, follow this link. https://catalogs.wcsu.edu/ugrad/academic-programs-degrees/ 

Cognates: In some programs there are courses outside of the major that are required as pre-requisites or enhancements to the major course work. These courses may satisfy competencies and they will count toward the general education breadth requirement. If cognate courses are required, they are included in the list of courses required in the major.  

Electives: All degrees require 120 semester hours.  Elective credits are opportunities for minors, internships, study abroad, and just following general interests. We encourage all students to speak with their advisors about great opportunities for their elective courses.  


Sample Four Year Plan: BBA Marketing:

Four-year plans are suggestions. Plans change. Consult your advisor to adjust your plan.  (Course prerequisites are listed in previous section.) 

Semester 1  SH  Semester 2  SH 
MKT 101 Orientation to Ancell (FY)  1  WRT 101 Composition I (W1)  3 
MIS 260 Info. Sys. Concepts (IL)  3  Health & Wellness  2-3 
Gen Ed: Oral Communication (OC)  3  Gen Ed: Creative Process (CP)  3 
MAT 100(P) OR Free Elective  3  MAT 118/MAT133/MAT 135/MAT181 (QR)  3-4 
Gen Ed: Intercultural Competency (IC)  3  PSY 100 Intro to Psychology  3 
Gen Ed: Breadth  3     
       
Semester 3  SH  Semester 4  SH 
ACC 201 Financial Accounting  3  ACC 202 Managerial Accounting  3 
ACC 340 OR JLA 240 Comm. Law  3  FIN 230 Business Statistics (QR, Rp.t 1)  3 
WRT 210 Managerial Writing (W2)  3  MGT 250 Organizational Behavior (CT)  3 
MKT 200 Principles of Marketing  3  Gen Ed Scientific Inquiry (SI)  4 
ECO 211 Principles of Microeconomics (CT, Rpt. 2)  3  ECO 213 Principles of Macroeconomics (CT)  3 
       
Semester 5  SH  Semester 6  SH 
MKT 310 Consumer Behavior  4  MKT 315 Integrated Mkt Comm.: Advert. & Social Media  4 
MKT 333 Sales Management in Mktg  3  MKT 305 Global Environ of Bus  3 
FIN 310 Principles of Marketing  3  MGT 320 Operations Management  3 
Free Elective  3  Gen Ed: Free Elective  3 
Gen Ed: Breadth  3  Free Elective  3 
       
Semester 7  SH  Semester 8  SH 
MKT 415 Marketing Research: Methods and Applications  4  MKT 490 Marketing Management  4 
MGT 415 Strategic Mgt. (CE, W3)  3  MKT Elective  3 
MKT Elective  3  Free Elective  3 
Free Elective  3  Gen Ed: Free Elective  1-3 
Total Credits Required for the BBA in Marketing = 120; Minimum GPA 2.3. 

 

 

BBA Marketing: Digital & Interactive Marketing Option 

DescriptionWe provide our students with experiential learning opportunities that prepare them for current and evolving marketing positions in the for-profit (business) and nonprofit sectors. Graduates will analyze marketing problems and opportunities, develop effective strategies within a framework of global social responsibility, apply appropriate marketing tactics and evaluate marketing performance outcomes. Our proximity to a thriving multinational business community in New York City provides exceptional opportunities for internships, professional networking, and real-world case studies. 

Degree Requirements
All degrees at WCSU require 120 semester hours (SH). This includes major requirements, general education requirements, cognates (where applicable), and free electives. This structure provides room for minors, internships, and study abroad.   

Required Courses in the Major: 59 SH. (Prerequisites in parentheses) 

BBA CORE   
MKT 101 Orientation to Ancell Undergraduate Programs  1 SH 
ACC 201 Financial Accounting (MAT 100P)  3 SH 
ACC 202 Managerial Accounting (MAT 100 or 100P, ACC 201)  3 SH 
FIN 230 Business Statistics (MAT 100 or MAT 100P, MIS 260)  3 SH 
FIN 310 Principles of Finance (MAT 118, 133, 135 or 181, ECO 211, ACC 201, FIN 230)  3 SH 
MGT 250 Organizational Behavior (CT) (So standing or higher)  3 SH 
MGT 320 Operations Management (Jr standing, FIN 230)  3 SH 
MIS 260 Information Systems Concepts (IL)  3 SH 
MKT 200 Principles of Marketing (So standing or higher)  3 SH 
MKT 305 Global Environment of Business (IC) (Jr standing, FIN 310, MGT 250, MKT 200)  3 SH 
JLA 240 Commercial Law OR ACC 340 Business Law I  3 SH 
MGT 415 Strategic Management (CE, W3) (Sr standing)  3 SH 
Digital and Interactive Marketing Requirements 
MKT 310 Consumer Behav. (Jr standing, PSY 100, MKT 200, FIN 230 or MAT 120)  4 SH 
MKT 315 Integrated Marketing Communications (IMC): Advert & Social Media (Jr standing, MKT 200)   4 SH 
MKT 327 Direct/Interactive Marketing (Jr standing-fall course, MKT 200)  3 SH 
MKT 380 Customer Relationships Management and Database Marketing (Jr standing-fall course, MKT 310, MKT 200, FIN 230 or MAT 120)  3 SH 
MKT 411 E-Commerce and Internet Marketing (Jr standing, MKT 200, MIS 260)  3 SH 
MKT 415 Marketing Research: Methods and Applications (Sr standing, MKT 310, MKT 200, FIN 230 or MAT 120)  4 SH 
MKT 490 Marketing Management: Analysis Planning and Implementation (Final semester in MKT program, Dept permission required)  4 SH 
COGNATES 
WRT 210 Managerial Writing (W2) (WRT 101, WRT 101FY, WRT 101P or appropriate placement)  3 SH 
PSY 100 Introduction to Psychology  3 SH 
ECO 211 Principles of Macroeconomics (CT) (MAT 118-499 or test)  3 SH 
ECO 213 Principles of Microeconomics (CT) (MAT 118-499 or test)  3 SH 
MAT 118 Elem. Applied Math (“C” or higher in MAT 100 or appropriate test score); 

MAT 133 Precalc (“B” grade or higher in MAT 100 or appropriate test score); 

MAT 135 Diff Bus Calc & Apps (C or higher in MAT 100 or appropriate placement score) OR MAT 181 Calc I (QR) (MAT 133 or appropriate placement). 

3-4 SH 
Minimum GPA for the BBA in Marketing = 2.3. 


General Education
: All students must complete the General Education curriculum. General Education Requirements include both competency and breadth requirements. In some cases, major courses will satisfy competencies. These are indicated in the parentheses after the course title. For a complete description of the General Education program, follow this link. https://catalogs.wcsu.edu/ugrad/academic-programs-degrees/ 

Cognates: In some programs there are courses outside of the major that are required as pre-requisites or enhancements to the major course work. These courses may satisfy competencies and they will count toward the general education breadth requirement. If cognate courses are required, they are included in the list of courses required in the major.  

Electives: All degrees require 120 semester hours.  Elective credits are opportunities for minors, internships, study abroad, and just following general interests. We encourage all students to speak with their advisors about great opportunities for their elective courses.  


Sample Four Year Plan: BBA Marketing Digital and Interactive Marketing:
Four-year plans are suggestions. Plans change. Consult your advisor to adjust your plan.  (Course prerequisites are listed in previous section).  

Semester 1  SH  Semester 2  SH 
MKT 101 Orientation to Ancell (FY)  1  WRT 101 Composition I (W1)  3 
MIS 260 Info. Sys. Concepts (IL)  3  Health & Wellness  2-3 
Gen Ed: Oral Communication (OC)  3  Gen Ed: Creative Process (CP)  3 
MAT 100(P) OR Free Elective  3  MAT 118/MAT133/MAT 135/MAT181 (QR)  3-4 
Gen Ed: Intercultural Competency (IC)  3  PSY 100 Intro to Psychology  3 
Gen Ed: Breadth  3     
       
Semester 3  SH  Semester 4  SH 
ACC 201 Financial Accounting  3  ACC 202 Managerial Accounting  3 
ACC 340 OR JLA 240 Comm. Law  3  FIN 230 Business Statistics (QR, Rp.t 1)  3 
WRT 210 Managerial Writing (W2)  3  MGT 250 Organizational Behavior (CT)  3 
MKT 200 Principles of Marketing  3  Gen Ed Scientific Inquiry (SI)  4 
ECO 211 Principles of Microeconomics (CT, Rpt. 2)  3  ECO 213 Principles of Macroeconomics (CT)  3 
       
Semester 5  SH Semester 6  SH
MKT 310 Consumer Behavior  4  MKT 315 Integrated Mkt Comm.: Advert. & Social Media  4 
MKT 327 Direct/Interactive Mktg  3  MKT 305 Global Environ of Bus  3 
FIN 310 Principles of Marketing  3  MGT 320 Operations Management  3 
Free Elective  3  Gen Ed: Free Elective  3 
Gen Ed: Free Elective  3  Free Elective  3 
       
Semester 7  SH Semester 8  SH
MKT 415 Marketing Research: Methods and Applications  4  MKT 490 Marketing Management  4 
MGT 415 Strategic Mgt. (CE, W3)  3  MKT 411 E-commerce & Internet Mktg  3 
MKT 380 Customer Relationships Management & Database MKT  3  Free Elective  3 
Free Elective  3  Gen Ed: Free Elective  1-3 
Total Credits Required for the BBA in Marketing = 120; Minimum GPA 2.3. 

 

Minor in Marketing (18 SH)

A student may apply for the minor in marketing after the completion of 45 semester hours. Successful completion of the minor requires a GPA greater than or equal to 2.3 or better in all marketing courses. Please see your advisor to review all program requirements.

Required Courses (6 SH):
MKT 200 Principles of Marketing
MKT 310 Consumer Behavior: Concepts, Research Methods and Application

Marketing Communications Requirement; Select one (1) of the following two courses (3 SH):
MKT 315 Integrated Marketing Communications:  Advertising and Social Media Marketing
MKT 333 Sales Management

Select three (3) marketing electives from the following (9 SH):
MKT 322 Retailing Management (offered periodically)
MKT 327 Direct/Interactive Marketing
MKT 380 Customer Relationship Management and Database Marketing
MKT 395 Advanced Advertising and Integrated Marketing Communications (offered periodically)
MKT 398 Faculty Developed Study
MKT 399 Student Developed Study
MKT 411 E-commerce and Internet Marketing
MKT 412 Product Development and Management (offered periodically)
MKT 422 Global Marketing
MKT 455 Business Marketing (offered periodically)
MKT 480 Selected Topics in Marketing (offered periodically)

Note: The course not chosen to complete the marketing communications requirement may also be used as one of the three electives. MKT 201 (MKT 305 Spring 2019) cannot be used as a marketing elective.

Minor in Business Administration (18 SH)

A non-business student may be accepted as an ASB minor. The student must have a 2.3 or better cumulative GPA. Please see your advisor to review all program requirements.

Required Courses (18 SH):
ACC 201 Financial Accounting
FIN 310 Principles of Finance
JLA 240 Commercial Law
MGT 250 Organizational Behavior
MIS 260 Information Systems Concepts
MKT 200 Principles of Marketing

Students accepted for a business administration minor are expected to have completed all course prerequisites for the program. An average of 2.3 in all minor courses must be maintained to fulfill the requirements of the minor.