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Ronald Drozdenko, Chair drozdenkor@wcsu.edu Westside Classroom Building 301, Westside Campus (203) 837-8776 (203) 837- 8955 (fax)
Judy McGee, Department Secretary Westside Classroom Building 249, Westside Campus (203) 837-8342 (203) 837- 8955 (fax)
Faculty
Adjunct Faculty
Overview
The marketing curriculum provides students with a sound understanding of the marketing function and its critical role in the success of organizations in globally competitive environments. Students learn analytical and communicative skills needed to succeed in brand management, marketing research, advertising management, and other fields within marketing. The skills and techniques of marketing management are also stressed. The program builds on knowledge from the arts and sciences and other business courses. Students are exposed to a variety of teaching methods including computer applications, case studies, group projects and experiential exercises.
Mission
The marketing department’s primary mission is to prepare students to be contributing members of organizations by providing an education focusing on the marketing function. We are dedicated to developing in our students problem-solving abilities that are firmly grounded in the arts and sciences and other business areas. We emphasize a personalized approach to education and promote the development of self-worth in our students. Our students will have an understanding of and appreciation for the global business environment and the social implications of business actions. We also recognize that specific technical skills are necessary to prepare students for entry into the workforce; therefore, our department will maintain an approach to education that is consistent with existing technologies and methods.
Bachelor of Business Administration in Marketing (B.B.A.)
Requirements:
*Business Core Courses:
Course Restrictions
For a complete list of prerequisites, corequisites and other restrictions for all courses, please consult the Course Description section of this catalog.
Required (19 SH):
MKT 310 Consumer Behavior: Concepts, Research Methods and Applications MKT 315 Integrated Marketing Communications: Advertising and Social Media Marketing MKT 333 Sales Management MKT 415 Marketing Research: Methods and Applications MKT 490 Marketing Management: Analysis, Planning and Implementation
And select two additional elective courses (6 SH):
MKT 322 Retailing Management MKT 327 Direct/Interactive Marketing MKT 380 Customer Relationship Management and Database Marketing MKT 395 Advanced Advertising and Integrated Marketing Communications MKT 398 Faculty Developed Study MKT 399 Student Developed Study MKT 411 E-commerce and Internet Marketing MKT 412 Product Development and Management MKT 422 Global Marketing MKT 455 Business Marketing MKT 480 Selected Topics in Marketing
Option in Digital and Interactive Marketing
The Digital and Interactive marketing option was developed in cooperation with professional organizations and national businesses to provide career opportunities for our students in this large and growing field. Students will examine many aspects of digital and interactive marketing including: managing creative and promotional processes, utilizing database technologies, implementing data analytics, developing and maintaining relationships with customers, managing effective e-commerce websites, developing search engine marketing and social media marketing programs and managing digital and interactive marketing organizations in a globally and socially responsive manner. In addition to developing a knowledge of digital and interactive marketing concepts and theory, students will gain applied experience through class projects and the recommended internship.
Required (25 SH):
MKT 310 Consumer Behavior: Concepts, Research Methods and Applications MKT 315 Integrated Marketing Communications: Advertising and Social Media Marketing MKT 327 Direct/Interactive Marketing MKT 380 Customer Relationship Management and Database Marketing MKT 411 E-commerce and Internet Marketing MKT 415 Marketing Research: Methods and Applications MKT 490 Marketing Management: Analysis, Planning and Implementation
Learning Outcomes
A graduate of the marketing department should be able to develop a comprehensive marketing plan. According to the American Marketing Association a marketing plan is a document composed of the following elements and students should be able to:
Minor in Marketing
A student may apply for the minor in marketing after the completion of 45 semester hours. Successful completion of the minor requires a GPA greater than or equal to 2.3 or better in all marketing courses.
MKT 200 Principles of Marketing MKT 310 Consumer Behavior: Concepts, Research Methods and Application
Marketing Communications Requirement
Select one of the following two courses:
MKT 315 Integrated Marketing Communications: Advertising and Social Media Marketing MKT 333 Sales Management
Also, select three marketing electives totaling nine semester hours. See previous section for a list of elective courses.
Note: The course not chosen to complete the marketing communications requirement may also be used as one of the three electives. MKT 201 (MKT 305 Spring 2019) cannot be used as a marketing elective.
Minor in Business Administration
A non-business student may be accepted as an ASB minor. The student must have a 2.3 or better cumulative GPA.
The courses required for completion of the minor are:
ACC 201 Financial Accounting FIN 310 Principles of Finance JLA 240 Commercial Law MGT 250 Organizational Behavior MIS 260 Information Systems Concepts MKT 200 Principles of Marketing
Students accepted for a business administration minor are expected to have completed all course prerequisites for the program. An average of 2.3 in all minor courses must be maintained to fulfill the requirements of the minor.
