{"id":25,"date":"2012-06-04T14:18:16","date_gmt":"2012-06-04T14:18:16","guid":{"rendered":"http:\/\/catalogs.wcsu.edu\/ugrad21221213\/asb\/programs\/marketing\/"},"modified":"2022-02-24T13:39:18","modified_gmt":"2022-02-24T18:39:18","slug":"marketing","status":"publish","type":"page","link":"https:\/\/catalogs.wcsu.edu\/ugrad2122\/asb\/programs\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"

Ronald Drozdenko, Chair<\/em><\/strong>
\ndrozdenkor@wcsu.edu<\/a>
\nWestside Classroom Building 301, Westside Campus
\n(203) 837-8776
\n(203) 837- 8955 (fax)<\/p>\n

Judy McGee, Department Secretary<\/em><\/strong>
\nWestside Classroom Building 249, Westside Campus
\n(203) 837-8342
\n(203) 837- 8955 (fax)<\/p>\n


\nFaculty<\/span><\/span><\/p>\n

\n\n\n\n\n
R. Drozdenko, Chair<\/td>\nA. Oumlil<\/td>\nX. Han<\/td>\n<\/tr>\n
K. Koza<\/td>\nE. AbouElgheit<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n


\nAdjunct Faculty<\/span><\/span><\/p>\n

\n\n\n\n\n
D. Coelho<\/td>\nS. DeBartolomeo<\/td>\nJ. Lambo<\/td>\n<\/tr>\n
R. Watson<\/td>\n\u00a0T. Zarecki<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n


\nOverview<\/span><\/span><\/p>\n

The marketing curriculum provides students with a sound understanding of the marketing function and its critical role in the success of organizations in globally competitive environments. Students learn analytical and communicative skills needed to succeed in brand management, marketing research, advertising management, and other fields within marketing. The skills and techniques of marketing management are also stressed. The program builds on knowledge from the arts and sciences and other business courses. Students are exposed to a variety of teaching methods including computer applications, case studies, group projects and experiential exercises.<\/p>\n


\nMission<\/span><\/span><\/p>\n

The marketing department\u2019s primary mission is to prepare students to be contributing members of organizations by providing an education focusing on the marketing function. We are dedicated to developing in our students problem-solving abilities that are firmly grounded in the arts and sciences and other business areas. We emphasize a personalized approach to education and promote the development of self-worth in our students. Our students will have an understanding of and appreciation for the global business environment and the social implications of business actions. We also recognize that specific technical skills are necessary to prepare students for entry into the workforce; therefore, our department will maintain an approach to education that is consistent with existing technologies and methods.<\/p>\n


\nLearning Outcomes<\/span><\/span><\/p>\n

A\u00a0 graduate\u00a0 of\u00a0\u00a0the\u00a0marketing\u00a0department\u00a0should\u00a0be\u00a0able\u00a0to\u00a0develop a comprehensive marketing plan.\u00a0 According to the American Marketing Association a marketing plan is a document composed of the following elements and students should be able to:<\/p>\n